introducing designs direct
Cindy Fuller is on a mission to transform the world of interior design by creating a service that is accessible to the masses. Designs Direct offers the expertise of interior designers for 80% less of the traditional cost. Made possible by the designers sourcing from not only their own contacts but from high street and online stores. Whether you are looking for Mid-century Modern, minimalism or Scandi design, there’s something for everyone and every budget!
About Designs Direct
Designs Direct is a brand new online platform connecting people with interior designers for a flat fee starting from £250. The service can help transform any house into a stylish dream home on any budget!
Founded by Cindy Fuller, successful interior designer with many years of experience who believes that interior design should be available to everyone. The platform hosts designers who specialise in various decor styles from modern minimalism to traditional and vintage. Whether looking for a total makeover or a quick update, Designs Direct can help transform any home.
About Cindy Fuller
During her career beginnings in LA as personal assistant to Sylvester Stallone, Cindy was exposed to the finest of arts and style. Stallone’s lesser known talent as an artist, provided an opportunity for Cindy to develop her passion for art and design as she worked alongside him at art exhibitions.
A few years later, Cindy returned to the UK when she had her son and found that she was always drawn to property and design projects. With a rich family heritage in property, home and design, Cindy decided to follow her roots and make her passion her profession. She studied at the renowned KLC School of Design to further nurture her talent.
Upon graduating in 2006, Cindy soon saw there was a huge appetite for her service in her social circle and gained invaluable experience through offering many friends her expertise and advice. It quickly became apparent that many needed guidance on home style but not everyone had the budget required, the idea of Designs Direct was born.
Cindy became an expert in providing all the luxuries gained from having access to an interior designer but on a budget. Much like fashion in homes and interiors there are designer goods and inevitably, imitation brands inspired by designers at a much lower price. Cindy became skilled in knowing all the tips and tricks required to source high-end products from high street stores.
Designs Direct was still on her mind, so she ran the idea by good friend, KLC Principal, Jenny Gibbs. Following her positive response, Cindy knew there was a certain gap in the market and took the plunge to make the platform happen. After great efforts and extensive market research to really understand the needs of the consumer, Designs Direct is launching in September 2018.
The service streamlines the interior design process, delivering the same service benefits at a fraction of the price and it’s conveniently accessible from the comfort of your own home. Simply log on to the website, choose your preferred package and interior designer and fill in a short questionnaire. Your personal designer will not only be tasked with improving your home, they are there to help you through every stage of your design.Whether you are a family, retiree, student or first time buyer,Designs Direct has a package and an affordable expert on hand.
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